Whether you are an entrepreneur running your own company or work for a company, you need to have an entrepreneurial mindset in order to drive business growth.  Your success will be driven more by the way you think.  In this course we are going to work on optimizing your entrepreneurial brain.   In this course, I will cover 15 powerful strategies that every entrepreneur must know.  We will build strategies that allow you to become unstoppable by eliminating any fear and consistently take action towards your goals.   And teach you what to do if you get stuck in the process.  I will explain how to use your actions to create momentum in your business and how to create a big vision that excites people.   Also I will give you some key tactics, including creating a compelling event to increase your sales and stair-step your investment strategy so you can hold onto as much of your company as possible.   Once you internalize these strategies and make them part of your daily execution.

The One Hour Business Plan is a great tool for getting a high level business plan and investment teaser for your business or business idea. This will also help crystalize your business idea and make it tangible to not only you but the rest of the world. The investment teaser can be used to get investors interested in funding your company. This handy overview allows them to get a quick understanding of what you do and request a more in-depth meeting with you. The One Hour Business Plan can also be used to communicate your business concept to potential employees, mentors, coaches, vendors and other people helping you build your business. In this course, I will walk you step by step through the process of creating each key business strategy you need in order to get your business off the ground and attract investors. You will receive not only the guidance but also the One Hour Business Plan Template that makes it easy to build this valuable 2 page document.

There is no question that your business could be a huge success, but you must know and master these 15 key strategies that Ken carefully outlines in this course.  The good news is that these universal strategies apply to just about every business.   Ken will walk you through each strategy and provide you with the key techniques you can deploy today to master each one in your business.  Strategies such as Know Your Numbers which highlights the meaning behind critical financial metrics in your business, enable you to manage your growth.  Also, we will cover how to set yourself apart from your competitors in a meaningful way.  These are just two of the 15 strategies Ken will cover with you.   In this course, Ken will show you the specific tactics and strategies that you must focus on to drive long lasting success in your business.  Even better, many of these strategies you can literally start acting upon today and start seeing meaningful business results right away.  

Your business was likely born out of an audacious dream; vision and mission statements invite others to share that dream. Tools form this course will empower you to create vision and mission statements that inspire excitement. We provide strategies for articulating the lofty aims of the vision statement, the concrete components of the mission statement, and the philanthropic pledges of the social mission.

What meaningful problem does your company solve for customers? The answer is the reason your business exists. This course helps you weave a compelling company story via a problem and solution statement -- including how to identify customer pain points and highlight the tangible remedies your offering provides.

What do you offer your audience that no one else can? Defining your unique competitive advantage is the foundation of a successful business launch. This course equips you with a framework for identifying your company's unique competitive advantage, from surveying the competitive landscape to pinpointing what sets you apart.

How do your customers see you? The promises you make about your offering, and customer perceptions of how well you deliver on those promises, combine to create your market positioning. This course provides a six-step framework for honing your positioning. You'll examine the facets of your business to find the elements you deliver that resonate most with customers, use starter wording templates as a jumping-off point, and validate your work with seven key criteria.

To communicate value to customers, you need more than a list of features; you must communicate both the practical and emotional benefits customers will derive and create a story that calls out the most unique and compelling attributes you offer. This course will guide you through the process of identifying which business elements to highlight in your unique value proposition. You’ll access tools for brainstorming how your offering satisfies emotional desires, alleviates fears or stresses, and addresses immediate practical needs, including prompts specifically for B2B companies. You’ll learn why your unique value proposition is different than your unique competitive advantage, while also surveying your competitors’ unique value propositions to better understand what sets them apart from each other – and what distinct elements your own business should highlight. Workshop exercises will apply the tactics in real life, so that you can better articulate your businesses most compelling and unique benefits and set the stage for success.

Who are you selling to? While entrepreneurial optimism might lead you to believe the entire world is your market, success depends on a focused and detailed definition of your core audience. Demographic profiling is just the start; identifying your target market should also include delving into psycho-graphic characteristics such as belief systems and lifestyle choices. In addition to providing starter lists of demographic and psychographic attributes that enable you to build a customer persona, this course includes tips for developing your own business-specific market characteristics, with advice specifically for B2B businesses and companies operating across international borders and cultures You’ll also access methods for ensuring that the target market you pinpoint is consistent with other elements of your go-to-market strategy, from acquisition marketing channels to pricing and promotions. The opportunity to apply tactics step by step in a workshop exercise empowers you to develop a target market definition unique to your business and in alignment with your startup goals.

Customers as well as investors want to know that you are going to be offering new and different products, services, and enhancements going forward. That is what your product roadmap communicates. This walk-through explains the 1 to2-year plan that documents short term and long-term product goals, taking you from product launch to the future incarnation of your product or service. 

It may seem counter intuitive, but perfection is your enemy when it comes to shaping your product or service strategy. You may want everything to be perfect before you launch, but if you ever hope to start ringing up sales, you need to ruthlessly focus instead on just those elements of your offering that address the core customer need, and build a vision and a plan for development that tests your concept in the marketplace sooner rather than later.  This course offers guidance on how to shape a product or service vision and create strategies to be very customer focused while doing so.  

In this exciting course, we are going to dive deep into your product strategy by first defining exactly what your product is. We will ask you a bunch of questions that will guide you to coming up with a clear definition of exactly what your product or service is. This course will also give you ideas on how to get your customer (or potential customer) involved in the process which is critical to your success. While most entrepreneurs just think about their core product or service, we will expand your definition to consider what we call, the Whole Product, which includes your entire solution. In this exciting course, we are going to dive deep into your product strategy by first defining exactly what your product is.   We will ask you a bunch of questions that will guide you to coming up with a clear definition of exactly what your product or service is.  This course will also give you ideas on how to get your customer (or potential customer) involved in the process which is critical to your success.   While most entrepreneurs just think about their core product or service, we will expand your definition to consider what we call, the Whole Product, which includes your entire solution.  

If you want to ramp your digital marketing activities to grow your business and do it profitably, this is the session for you. Katie Wagner will walk you through a variety of digital marketing strategies and give you the inside strategies and tactics to make them return profit to your business.

One of the best way to engage your customers and prospects is getting them to join your community. But don't make the same mistakes that so many other businesses have made by creating the community but doing the things necessary to keep your community members coming back and wanting more. In this course, Maruxa Murphy, an expert in building online communities, will show you how to build a solid foundation for your community that makes it easy to keep your members engaged with a minimum amount of effort on your part. Maruxa walks you step by step through the entire process from architecting your community for success to building a solid group of engaged members and activating them to take action. Maruxa also shows you how to design your path to profitability inside your community, including creating the right offers at the right time, which turns members into customers. Finally Maruxa gives you her powerful tools to help build your content / posting strategy so you can create and manage your content schedule with ease.

In today's digital retail landscape, successful e-commerce merchandising is the key to engaging customers and driving conversion rates. This comprehensive course, "Mastering E-commerce Merchandising," equips you with essential strategies and hacks to create exceptional online shopping experiences that resonate with customers and boost your brand's bottom line. Through a series of 10 dynamic lessons, you'll dive deep into various e-commerce merchandising tactics, from optimizing product pages and incorporating video content to enhancing brand values and offering personalized customer experiences. Discover how to leverage the power of social media, master the art of virtual appointments, and gain insights into the art of mystery shopping to fine-tune your website and outperform competitors. Whether you're a seasoned e-commerce professional or just starting your journey, this course will empower you to stay ahead in the competitive e-commerce landscape by delivering superior online shopping experiences that capture customers' hearts and wallets. Join us on this transformative journey and revolutionize your e-commerce strategy today!